About Us

“You can’t stop the waves, but you can learn to surf”

HomeGrown has been a growing sensation, establishing a strong presence locally in the surf community since 2010.  HomeGrown is family owned and operated by Walter Winters and his wife, Veronika,

Their journey began November 2010 when they were looking to start a business together. Having both grown up around the surfing community and sharing a profound passion for surfing, they knew they wanted to create a core shop with a myriad of accessories and filled with local and emerging brands. Their hard work, patience and determination paid off March 19, 2011 when they had their grand opening.

HomeGrown has continued to extend it’s community based legacy, through providing apparel, surf equipment, accessories, and events to extend surf culture awareness.

“(We are) homegrown, rooted and eco,” said Walter. “We are rooted in the community and global awareness. We provide a positive and safe atmosphere for the youth to hang out and be part of. Along with putting on events like art shows, local bands playing at the shop, and movie nights, we want to talk surf and educate you on our products. We occasionally have local shapers come talk and advocate bringing awareness of a good cause and more.”

Our vision was and still is today, to be the ultimate store for active outdoor lifestyles. To provide a friendly environment for our customers and offering the best products available.

HomeGrown Surf Shop is a grass roots surf shop, ran by surfers for surfers, rooted in a small beach town in California. We believe in staying new and innovative, but also staying rooted in the richness of old surf culture. HomeGrown is founded in the idea of staying true to your roots. To who you are, and most importantly, what you believe in…

Stay Rooted!

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